NEW STARS 2021 WINNERS:
- GOLD – Guy Trengrove and Kiah Nagasaka from Cheil New Zealand
- SILVER – Lorena Perez de Leon and Uriel Sanchez from Ogilvy Mexico
- BRONZE – Cristian Mugarra Palma of BERLIN and Maximiliano O’ryan Molina of Atlas Digital in Chile
- BRONZE – Nina Angelika Issabelle Reyes and Viktoria Jamie Carrelli from Havas Media Ortega, Philippines.
Nikki Sunga, creative director at BBDO GUERRERO, Philippines, was on this year’s New Stars jury: “‘Break Take’ was a simple insight attached to a technology execution and that’s what made it really stand out. The way they visually presented “taking waves” and “recording” it using the Accelerometer was so simple and easy to understand. When you look at hundreds of entries in one setting, simple ideas and executions stand out by a mile.”
“As for ‘Better Plans’ from Mexico – this was executed beautifully. The art direction and copy line were both on track. The insight ‘you could do something better today by surfing at Wave Park’ is so true and universal that no matter the country we’re judging from, we could clearly relate,” says Sunga.
There are also three Crystal-winning New Stars teams: Thailand’s Nonthapat Cholavit (Wunderman Thompson Bangkok) and Chanchai Laorattanaruengchai (freelance); the Philippine’s Cara Bautista from Ground Up Inc and Henri Glo from BBDO Guerrero; and Ayane Arita and Keisuke Yoshida from ADK Creative One Inc. Japan.