Take a behind-the-scenes look into this year’s adobo LIA Young Creative Competition judging session

“We are awarding the two young creatives that will take on this industry in the future as creative leaders,” Joey expressed. “As we send them off to be mentored in Las Vegas, it’s very important that they are concerned and have genuine care for this industry.”

The dedicated jury that joined Joey during the deliberations at The Astbury included Havas Ortega Group Executive Creative Director Angie Tijam-Tohid, TBWA\SMP – JUICE Executive Creative Director Cj de Silva-Ong, Dentsu Creative Philippines Executive Creative Director Gary Amante, Wunderman Thompson Chief Creative Officer Joe Dy, Homonym Founder & CEO Mike Constantino, BBDO Guerrero Creative Director Nikki Sunga, McDonald’s Philippines VP & CMO Oliver Rabatan, and Seven A.D. Chief Digital Officer Russ Molina. Ali Silao, Publicis JimenezBasic’s Head of Art and the winner of the 2022 adobo LIA Not-So-Young Creative Competition, was also present to judge remotely via Zoom.