Mountain Dew’s Play The Dew campaign captures gamers with just one word—DEW! In a bold and refreshing approach to dominate the gaming market, PepsiCo Philippines has found an unexpected power-up through the very sound of its name. With ‘Play The Dew’, Mountain Dew has made waves in the local gaming community by turning “DEW” into a dynamic in-game sound effect proving that you don’t need massive budgets to break through a crowded space..