MOUNTAIN DEW - 2020 PANDEMIC DIGITAL CAMPAIGH
At A Time When Everyone Is Stuck Indoors & Busy Subscribing To TikTok
Thrill-Seekers Are Finding It More And More Difficult To Keep Themselves On-The-Go. Dew ThrillTok Challenge Brought The Action To Locked Down Thrill-Seekers In The Form Of Fun Virtual Experiences From The Safety Of Home. Mountain Dew Provided Pre-Made, Action-Packed Virtual Backgrounds To Be Paired With TikTok’s Green Screen Technology, While Users Applied Their Own Personalized, Hilarious Twist. Mountain Dew Proved Everyone Could Dive Into The Action, Without Ever Leaving The House.
