Bill Bernbach in 2015
“The Internet, being the free space for anyone and everyone, has become the largest avenue for creative advertising. It is now a world of sharing— seeing, retweeting and liking everything. Today, we are challenged to create ads that are relevant & meaningful— content that sets us apart from all the junk posted on social media.”
Background: In celebration of Bill Bernbach's birthday, selected creatives from different DDB agencies around the world were tasked to interpret one of this pioneer adman's famous quote, "Properly practiced creativity can make one ad do the work of ten."