EVERYTHING IS COOLER WITH DEW ICE.
Supporting the initial three launch films created by BBDO Guerrero Philippines, Mountain Dew Ice has released “meme-generating” augmented reality filters on Instagram to share the fun to its followers.
The comical filters coupled with joke-filled influencer activations continue to spark a barrage of user-generated content, witty memes, GIFs, and creative online responses that have yet to slow down.